You will learn the eight factors that drive up the value of your company, and how to structure your business to maximize its value.

Each section includes a series of action steps you can take immediately to improve the value of your business.

Welcome to This Course

In this course, you will learn the eight things — some of them may surprise you — that drive the value of your company and provide an action plan for dramatically increasing the value of your business.

If you’re like a lot of entrepreneurs, you use your Profit & Loss (P&L) statement as your report card at the end of the year. You may even use your P&L to figure out what your company is worth by applying a multiple to your profit. But having worked with more than 60,000 entrepreneurs using The Value Builder System™, we’ve seen examples of companies that fetch up to three times more than the average price for companies in their industry. Likewise, we’ve seen cases where companies are worth less than half the average multiple of their peer group.

Why would one company be worth two or three times more than a similar company in the same industry?

Having analyzed the acquisition offers received by more than 60,000 businesses, we have discovered that there are eight factors that actually impact your company’s value more than the industry you’re in.

During this course you’ll learn how to:

  • Increase your score on each of the eight drivers of company value

  • Maximize your company’s overall value

  • Find Strategic buyers for your business

  • Structure your business like Jason Fried re-positioned Basecamp to maximize its value

  • Accelerate the pace of positive word-of-mouth for your business using the same technique as companies like Eventbrite, Intuit, Google and Apple

  • Boost your company’s cash flow in the same way Harley Davidson finances its business

  • Differentiate your business using the same methodology Warren Buffet looks for in the companies he invests in

  • Minimize your company’s reliance on your personal involvement using some of the strategies Tim Ferriss used to reduce the time he spent in this business to just four hours a week.

Course Curriculum

What You Get When You Sign Up

  • 1

    Module 1: The Switzerland Structure

    • Welcome

    • Poll

    • Poll Result

    • A Definition of The Switzerland Structure

    • The Quantitative Impact of The Switzerland Structure

    • Basecamp's Jason Fried: A Switzerland Structure Case Study

    • Testing Your Knowledge: The Switzerland Structure

    • Question
  • 2

    Module 2: Financial Performance - See how your financial performance impacts the overall value of your business.

    • Poll

    • Poll Result

    • A Definition of Financial Performance as a Driver of Your Company's Value

    • The Quantitative Impact Financial Performance Has on Your Company's Value

    • Stuart Crane - A Case Study of Financial Performance

    • Taking Action on Improving Your Financial Performance Score

    • Question
  • 3

    Module 3: How Your Growth Potential Impacts Your Company's Value

    • Poll

    • Poll Result

    • A Definition of Growth Potential as It Impacts the Value of Your Company

    • An Explanation of Discounted Cash Flow

    • Quantifying the Impact of Your Growth Potential on the Value of Your Business

    • Uber: A Case Study in Growth Potential

    • Taking Action: Improving Your Score on Growth Potential

    • Question
  • 4

    Module 4: The Valuation Teeter Totter

    • Poll

    • Poll Result

    • A Definition of The Valuation Teeter Totter

    • Harley Owners' Group: A Case Study in Positive Cash Flow

    • Taking Action: How to Improve Your Cash Flow

    • Question
  • 5

    Module 5: Recurring Revenue

    • Poll

    • Poll Result

    • A Definition of Recurring Revenue

    • Recurring Revenue Case Study: The Security Business

    • When It Comes to Creating Recurring Revenue Streams, Think Laterally

    • Taking Action to Create a Recurring Revenue Stream

    • Question
  • 6

    Module 6: Monopoly Control

    • Poll

    • Poll Result

    • A Definition of Monopoly Control

    • Quantifying the Impact of a Differentiated Market Position

    • Ethos3: A Case Study in Monopoly Control

    • Taking Action to Create a Differentiated Market Position

    • Question
  • 7

    Module 7: The Customer Score

    • Poll 1

    • Poll 1 Result

    • Poll 2

    • Poll 2 Result

    • Defining Customer Satisfaction as It Relates to the Value of Your Business

    • How to Calculate Your NPS Score

    • Quantifying the Impact Customer Satisfaction Has on Your Company's Value

    • Eventbrite: A Case Study in How Customer Satisfaction Drives Valuation

    • NPS: Taking Action to Measure and Improve Your Net Promoter Score

    • Question
  • 8

    Module 8: Hub & Spoke

    • A Definition of Hub & Spoke Management

    • Quantifying the Impact of Hub & Spoke on Your Company's Value

    • Tim Ferriss: A Case Study in Hub & Spoke

    • Taking Action to Improve Your Score on Hub & Spoke

    • Poll

    • Poll Result

    • Question
  • 9

    Frequently Asked Questions

    • How Do I Reduce My Reliance on a Single Customer?

    • What's the Difference Between a Financial and a Strategic Acquirer?

    • How Do I Avoid an Earn Out?

    • When Should I Tell My Employees I'm Selling?

    • How Do I Get My Value Builder Score?

The foundation of this course is a quantitative analysis of the 60,000 business owners who use The Value Builder System™

The first step every entrepreneur takes when they start working with us is to get their Value Builder Score.

We have analyzed more than 60,000 unique businesses and we’ve identified eight factors that contribute to getting higher than average offers.

To give you an idea of how much these eight factors impact the value of your company, let’s take a look at the numbers. The average Value Builder Score is 59 out of a possible 100. And the average offer our users have received to buy their business is 3.8 times pre tax profit. When we isolate the cohort of our users who achieved a Value Builder Score of 80 or above, the average offer is 6.3 times pre tax profit — almost double that of the normal user.

Let’s imagine you have a business generating $200,000 in pre tax profit with an average Value Builder Score (60 out of 100).

Based on the statistics, we would expect your business to be worth around $760,000 ($200,000 x 3.8). Now let’s imagine you take this course, action my recommendations, and improve your Value Builder Score to 80 out of 100. Assuming your business is generating the same $200,000 in profit, we would now expect it to be worth around $1,260,000 ($200,000 x 6.3). You would increase the value of your business by $500,000 without changing your level of profitability.

Even if you took action on just one of the 25 recommendations throughout the course, you would get an exponential return on your investment. Take action on 5 or 10 of the recommendations and your investment in the course becomes a pittance relative to the increased value of your business. Even so, we’re offering a 100% guarantee. If you’re unhappy for any reason, simply let us know and we will refund the cost of the course, no questions asked. As a bonus, you will receive a coupon for the full value of the course to be used with any of our Value Builder programs. You have nothing to lose and a truckload of value to gain from learning the eight things that improve the value of your business.